Publishing Etiquette

Assuming that you’ve done your homework, selected the right publisher and submitted a near perfect manuscript, there are guidelines to follow in order to maintain a good working relationship.

~ Be positive in your dealings with a potential editor or publisher. When the decision is made to acquire your manuscript, an editor is committed to working with you for as long as a year or more. So, you need to present yourself as a willing and passionate partner, according to New York Editor Nicole Diamond Austin. She advises writers to be prepared to answer questions about the manuscript and most important, to be flexible, especially if the editor gives critical feedback.

~ Be willing to share your career vision, especially if it’s your first novel. Share your expertise and how you want to be known. Compare your work realistically to other authors and explain how you plan to promote your books.

~ Explain your “platform”—anything that uniquely qualifies you to write your book or provides you with a ready audience of readers. For example, if you’re a doctor, your medical thriller will be more readily accepted than if it were written by a pet store owner.

~ Honesty will win the publisher over. Don’t claim to be Lawrence Block’s friend when you only met him once at a writer’s convention. It’s tempting to try to impress a publisher but it will come back to haunt you later, as some novelists have learned. Feel free to briefly talk about your writing accomplishments but make sure you're accurate. Publishing is a close knit industry.

~ Respect an editor’s time and realize that you’re only one of many writers in his stable. And be patient if your calls are not immediately answered. Make sure you have a good reason to call because publishers, editors and publicists are very busy people.

~ Don’t get pegged as a difficult writer to work with. You may not like your book cover or the way the publicist is handling your PR campaign but you need to trust that they have your best interests at heart. Make sure that whatever is bothering you is worth potentially damaging your relationship.

~ Always be nice to the publishing assistants. Remember their names and ask how they’re doing when you call or email. Writers are often surprised at what an assistant can accomplish and the speed with which they get back to you.

~ Keep your editor informed, both before and after publication. If you’re a guest speaker, write a magazine article about your book or appear on a convention panel, make sure he or she knows about it ahead of time. The event may serve as a good reason to reorder additional copies of your book. But don’t overwhelm your editor with details.


~ Give your publisher a list of names of people who are willing to endorse your book and make sure your memo isn't longer than three pages. Again, those who work in a publishing company are very busy, so, don’t overload them with too much information.

And, finally, always thank your editor, publicist and publisher for the opportunity they’ve afforded you as well as the hard work they’ve given your manuscript. Thank them personally as well as in your book’s acknowledgements. A little appreciation goes a long way. . .

Weather Villains

Severe weather can be a great antagonist in any genre, particularly suspense, horror and mysteries in all its subgenres. I often use weather in my books: pea soup fog, rain, blizzards. floods, tornadoes or high winds because weather creates drama and pits humans against nature.

In my novel, A Village Shattered, a San Joaquin Valley serial killer hides in opaque fog and kills residents of a retirement village alphabetically. Two widows, Dana Logan and Sarah Cafferty, realize their names are on the killer's list and brave the fog to discover who's killing their friends.

Diary of Murder begins in a Rocky Mountain blizzard while Dana and Sarah are vacationing in Colorado when they learn of Dana’s sister’s death. Her husband claims it was suicide but Dana knows better and drives their 37-foot motorhome through a storm, which no one in her right mind would attempt, but I wrote that scene from experience.

In Murder on the Interstate, Dana and Sarah discover the body of a young woman in her Mercedes convertible during a rainstorm in northern Arizona. Later, they’re caught in a flash flood in a rented Hummer while pursed by a serial killer during a severe downpour. They have to be rescued by helicopter but they’re still not out of the woods.

I can’t think of a villain much worse than Hurricane Irene, which threatened the lives of millions of residents on the Eastern seaboard. Weather can set the mood for a scene, serve as a barrier to solve a problem or kill those foolhardy enough to venture into it. However, weather scenes that aren't designed to further the plot should be avoided.

What Do We Writers Need?

Some writers compose on laptops at their kitchen tables while others require an elaborately designed office like Mary Higgins Clark. But whether your writing space is large or small, drafty or air conditioned, there are things we all need in order to create, although they differ widely.

Many writers need quiet with a capital Q. But those of us who began our writing careers as news reporters and can literally write in the midst of traffic jam, so great is our ability to concentrate. So what do other writers require?

According to Bethane Kelly Patrick in her Writer’s magazine article, Henry Wadsworth Longfellow’s writing desk was filled with objects d’art, souvenirs and books. On the other hand, Henry David Thoreau’s sparsely furnished shelter by the pond was as bare as Mother Hubbard’s cupboard. He must have been easily distracted. And in those days, a quill and ink well were necessary tools. Now, a keyboard is all we need to create.

Writing is a lonely avocation and pets, especially well-mannered dogs, make great companions. Cats are also great companions although they’ve been known to walk the keyboard and create some interesting literature of their own.

Music is a requirement for some while others want to be surrounded by family photos to inspire them, or a jar of jelly beans or cup of stimulant, whether it’s coffee, tea or soda.

Writers from the past were known for their drinking habits, among them Ernest Hemingway and William Faulkner. Hemingway claimed that he never drank while he wrote but said that he could tell when Faulkner began drinking during the writing process by simply reading his prose.

A Christian novelist I know says that he has a special baseball cap that he wears while writing. Once misplaced, he developed writer’s block. A romance writer told me that she carries a charm in her pocket and that it helps her to develop her muse.

I write surrounded by book cases and a stack of manuscripts and research notes. A neat, sterile environment just isn’t conducive to my creativity. As long as I have more than one work in progress, I know that I’m not going to bog down with writer’s block. Especially if I have a steaming cup of chai tea.

How about you? Which things do you keep handy to stimulate your creativity and what’s your writing environment like?

Creating and Naming Your Characters

Some of us are tempted to create characters based on people we know. And that's fine as long as you don’t describe them accurately. Your relatives probably won’t sue if they find themselves in your novels, but others might.

To successfully sue, a plaintiff must prove that your fictional character is negatively based on her, and that your depiction has injured her emotionally, financially or socially. It’s safer to write about a public figure or someone deceased, although their relatives can sue for defaming them posthumously. To avoid lawsuits, disguise your characters in ways to make them unrecognizable. That includes physical appearances as well as mannerisms. By combining the traits of one person with another, you'll have a unique character.

How much disguise is necessary? There aren’t any hard and fast rules but merely changing a person’s name will not keep you out of court. The only safe way to avoid litigation is to change the character’s name, sex, age, occupation and appearance. On the other hand, wouldn’t it be better to create an entirely new character?

Creating enough characters to inhabit a novel is easier if the writer is a people watcher. A good imagination is also a plus when you flesh out your characters so they're real to your readers. That's also true of names. You have to be careful what you name your villains because someone with the same name may take offense and claim to have been libeled. To avoid this, give your villains simple names such as Bob Smith, Joe Brown or Pat Wilson. If you’re unsure, there’s a website, “How Many of Me?” which lists how many people have a certain name. I also check with various people finders online to make sure no one has the name when I decide on an unusual one. I was surprised to learn that out of more than 312,000,000 people in this country, no one else has my name.

Character names are important because they conger up images in a reader’s mind. You wouldn’t name a contemporary character Ebenezer any more than you would call a Roman Emperor Mike. Sometimes you can get away with stretching the rules. In my first mystery/suspense novel, A Village Shattered, I named one of my contemporary characters Elisibub because his southern parents named him for his great-grandfather, a Civil War captain. So everyone calls him “Bub.”

Writers can create some wonderful names for their characters by reading newspapers or the phonebook. I knew a western writer, Stanley Locke, who chose Ormly Gumfudgin as his pen name. I’ve also known people with unusual names such as Fayfern Dinkle, Damery Binkle, Wakley Peacock and Sissie Muddle, but I wouldn’t dream of using them in a novel. Like my name, they’re one of a kind, but that doesn't stop me from tweaking them a little and coming up with Wilber Birdsnest, Damer Winkle and Fannie Dinkley. I like to insert humor in my work, including my nonfiction books.

Male protagonists with names like Daniel, Michael, George and David seem to instill confidence in the reader that they will accomplish their goals or overcome a problem before the book’s conclusion. Female characters have an ever wider range of names and writers have been known to create some unusual ones. I prefer short, common names such as Dana, Sarah, James and Carole, which are characters in my latest novel. It’s only when I choose surnames that I'm creative.

Believable Characters

Readers need to understand your characters and why they react the way they do. The difference between a good story and a great one is the result of careful weaving of characterization and style.

Most important is to create characters that are totally human, unpredictable and involved in the action of the plot. Authors Nan Leslie and Jack Smith wrote in a Writer’s magazine article that “You begin with the principal physical and psychological traits of your characters. A plethora of commonplace details is not the answer. This is mind-numbing to your audience, and readers will not relate on an emotional level to your characters. Once you have in mind a few recognizable traits, make your characters come alive by suggesting these traits or qualities. Avoid direct statement. Rather than explain everything about your character, use dramatic action to imply what you, as the author, already know to be true.”

In other words, a few character traits—three or four—are enough to make your reader identify with your protagonist. A laundry list of character flaws does not endear your reader to those who people your books. By capturing your protagonist’s emotional state, you not only hook the reader with the anger, jealousy, suspicion or other emotion, you enlist his or her empathy. In order to do this, you must place your characters in scenes that reveal their thoughts and goals. Portray your main character’s struggles to make the right decisions. The more he struggles, the more your reader becomes involved in the plot.

Make the reader worry about your character and plunge her progressively deeper into danger (or other problems). Hang her over a cliff and have the villain stomp on her fingers. If she falls, don’t have the hero rush to her rescue. Allow her to save herself, if at all possible. But don’t make her rescue improbable. The protagonist’s salvation must not only be clever but believable. Don’t use coincidence as a way to solve your story’s problem. Suspension of disbelief is what you’re aiming for as well as a satisfying ending.

Point of view and characterization must blend well together. Which of your characters is best suited to tell the story? Writing mainly from inside your characters’ heads—their thoughts, feelings and fears—seeing events through their eyes not only makes the story believable but pulls the reader into the plot. Multiple POVs can add depth to your story but head hopping within a scene can confuse the reader and disengage him from the action. Keep him in focus as though viewing the scene through a movie camera.

Surprise your reader at every turn. If she guesses the outcome of a scene, you haven’t done your job well. Strive to not only produce unique characters but to find a better way of saying things. Never rely on time-worn phrases or portray your characters as blatant stereotypes or cardboard cutouts. And be sure to invent unusual circumstances in which to place your characters.
  

Fear of Writing

The single most important drawback to a writer’s success is fear. Fear of criticism from one’s peers or condemnation from the general public. Fear of negative reviews or of spending a year or more writing a book that doesn’t sell. Fear of hiring an agent who won’t send your book to the right publishers. The list is endless.

Fear is a natural human response, especially when you step off into unknown territory such as a new genre, new publisher, new editor. Even bestselling authors fear losing their readers. So how does a writer overcome those fears?

By believing in your abilities and talents. Persistence or staying power must be a tool in every writer’s bag. Marcel Proust couldn’t finish his epic Remembrance of Things Past until his mother died because he feared hurting her feelings. How many other books have been set aside and never published because writers feared repercussions?

The writing profession kindles fear and involves taking risks but writers have to come to grips with their fears and channel them into their work such as thriller novelists who produce chilling stories for their readers. Writer Greg Lavoy advises fellow scribblers not to ignore fear. “Whatever is suppressed not only has power over you, but will help create obstacles to continually remind you of what you’re hiding from, where you feel you don’t measure up, and whether you don’t have faith in yourself. Success often has as much to do with finding what is standing in your way as with talent or persistence.”

Just as plugging in a night light for those who fear the dark doesn’t eliminate fear of the dark, only the darkness, not sending out submissions to new publishers only eliminates fear of rejection. It also eliminates the ladder to success.

The poet W.H. Auden said, “Believe in your pain. Take it seriously, know that it has meaning and utility, and that it grows a powerful kind of writing.” Unfortunately, most of us will do everything in our power to avoid fear and rejection so we don’t learn from it.

Rejections and Writer Envy

When a rejection letter arrives, allow yourself an hour to grieve, then get thyself back to the computer and query that same editor with another story idea. Or, if the rejection was harsh, dig out your list of editors and begin querying again. Don’t think that John Grisham was immune to rejections. His first novel was rejected nearly thirty times before it was accepted for publication.

If it isn’t happening for you right now, don’t let the green-eyed monster invade your soul when you read congratulations to other writers who announce a sale or writing award. They’ve been where you are any number of times before they were discovered.

Professional envy seems to be more prevalent in writers than other professions because we invest more of ourselves in our work. Psychologist Eric Maisel, the author of Coaching the Artist Within, says the wide gap between successful writers and those still struggling to succeed enhances feelings of envy. And, unlike most occupations, there is no linear path to success.

You may have been writing steadily for years, selling sporadically, when you notice that someone half your age is on the bestseller list. How could that happen when you’re a much better writer? Maybe she’s the editor’s cousin or she happened to meet a top agent at a cocktail party. Luck does play a role in publishing successes. So you’ve got to put yourself out there and make your work known. What better place than the Internet?

Diana Burrell wrote that “envy is a real burden for writers because it can derail a promising career. Envy manifests itself in two destructive ways: as psychological pain, such as lowered self-confidence or depression, and acting out behaviors that include self-sabotage (sending out sloppy query letters, for example) and withdrawal (failing to network with other writers for fear of reading or hearing someone else’s good news).”

Mansel said, “It becomes a vicious cycle. You have more to envy because you have fewer successes because you’ve been hiding out.” In the long run, depression and negative feelings can cause writers to develop creative blocks and they may stop writing altogether. The good news is that you can conquer your feelings of envy by admitting them aloud to yourself, which helps to dissipate the power they hold over you.

“You must take action in spite of how you feel," Mansel said. Burrell defined that action as transforming envy into desire. Begrudging a shameless self promoter only causes you pain. Instead, study how the writer works his or her press and create a promotional plan of your own.

Success is relative. For some it’s getting a single book published. For others it’s the bestseller list. Create your own list of goals you wish to achieve and figure out how to get there. Some writers consider themselves successful if they earn enough money to quit their day job. What are your writing goals? Write them down and paste them to your computer so that you never lose sight of them.

Now, what if one or more of your writer friends is envious of you and it’s ruining your relationships? How do you handle that? Mansel advises us to “Be your best self. Act as a mentor, freely giving advice to those who ask for it, and try to be of help. It can be painful when you sense other writers are rejoicing in your setbacks, so take a deep breath, smile and remain compassionate. If you take your successes too seriously and notice that your relationships with other writers are becoming difficult, he advises: “Get over yourself.”